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From Backpackers to Club Packers

By Jay Marietta
A&F Associate


So get this, hip-hop has an official chair in the over-booked halls of cultural theory. "Afro-Futurism" is the latest academic sub-category to be ascribed to the music (supplanting the equivalently ambiguous "hyperurban acoustics"), and suddenly all the pretensions associated with your favorite underground lyricist are vindicated in the eyes of pop academia.

No one's going to call the Midwest collective Atmosphere Afro-Futuristic as long as they remain lily-white, but surely we can hold fast in filing them under pretentious. With lyrics that meander through philosophical, literary, and occasionally pedestrian territories (yeah, like battling, sucka) rhyme specialist Slug is a hybrid force to be reckoned with. The recent two-EP project Ford One and Ford Two presents material new and old, but certainly most of it is high quality.

It may be a subcultural faux pas to draw comparisons with an emcee of MTV renown, but one can't help seeing parallelism between Slug and a dude called Eminem. While Slug may not get off on overactive alliteration and repeated rhyme phrases like the Shady one, the straightforward authenticity of his delivery is moving. Eminem tends to wallow in self-parody these days but Slug maintains a sincerity that allows tracks like "Nothing But Sunshine" (irony, there) to come off realistically. And there's creative (read: not standard East/West coast "underground") production throughout, so those of you who feel guilty about wearing waist-fitting pants and messenger bags need not worry. Atmosphere is intellectual stuff riding in hip-hop's sidecar.

On the more radio-friendly side of things, Outkast released their fourth album in just under a decade last week. You may know this already. Despite one single in heavy rotation on The Beat and Power 106 (the funky, endearing "Ms. Jackson") the project could be considered alongside groups like Atmosphere by virtue of its experimental thrust. Only difference is that Big Boi and Dre have the fanbase to make their plastic go platinum. Outkast has always been on the trend-setting side of things, and they've outdone their previous efforts - on the creative tip, at least - with Stankonia.

First track to check out is "B.O.B.," simply to catch a glimpse of where hip-hop production may be heading in the near future. "Yeah, I got the new Roni Size album," you say? Well, this is freakin' Outkast, and the track is remarkably complex beyond the drum production. And just how did "Ms. Jackson" become an instant classic with the same demographic that bounces to Li'l Bow-Wow? All the drums are backwards! The answer, again, is Outkast. But perhaps I overstate the progressive nature of the album. There are plenty of drawl-inflected kickback joints on Stankonia as well. Ball fakers beware (ain't talkin' about Jason Williams, neither).

In case you're wondering, LL Cool J's latest album blows G.O.A.T.s. This is old news, but I just wanted to let everyone knowÉagain. I don't think Def Jam's too worried about it, though. They got Ja Rule "dun-da-duh"ing all over the radio right now. Does anyone else feel some of this radio stuff, though? I know all the backpack-wearing, Eddie Ill & D.L. mixtape-buying, internet record-shopping kids are already taking their lighters to this article, but some of this new stuff is alright. There's been a distinct shift in the direction of overground production - spearheaded by Timbaland - and lately it seems like the music coming from the radio is more creative than the last Beat Junkie compilation. At some point everybody has to face the fact that Big Pimpin' has a grip of phat samples worked into it, and maybe even that the rolling baseline of Aaliyah's "Try Again" gets you like no one else can. If that isn't good enough for the hardcore, I heard De La Soul proclaim their affection for Jay-Z and DMX in a radio interview today. Boo-yah.

Just to bring it back from the digression, Ugly Duckling's Journey to Anywhere is pretty hot. It's difficult to shake the impression that these guys are basking in Jurassic 5's light, but there's really no shame in that, if it's true at all. They've been around the LA scene via Long Beach and their original EP, Fresh Mode, set a fun-loving b-boy precedent. The full-length continues the ride. There are so many funky loops on this album, and Dizzy Dustin and Andy Cap are remarkably reliable when it comes to true school, articulate, crowd-movin' lyrics. If you like the throwback party sound, UD are the white boys for your CD player.




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